How to Save Time with Online Marketing with Batching and Repurposing Content

content creation entrepreneur May 13, 2021
How to Batch and Repurpose Your Content

It’s easy to get overwhelmed with everything there is to do, not just in business, but if you’re like me, you have a household to maintain, a yard, and you’d certainly like to get to your hobbies and visit with family and friends, too. 

Additionally, you’re probably a solo show in your business which means you get to wear all the hats: Financial Officer, Content Creation (the fun part), Advertising Marketer, Copy Writer, Web and Graphics Designer, Consultant, etc.  It’s super easy to lose track of what you’re supposed to be working on. What IS the priority? What’s the  number ONE thing that will move the needle forward for your business (short term or long term)?

There is a beautiful TRIFECTA with running a Sacred Online Business:

  • Content Creation and Delivery
  • Growing Your Audience (Email + Social Media)
  • Selling and Serving well.

When you’re running your own show, you quickly realize that without a framework you can easily slip into overwhelm and discouragement.

The first thing I teach my clients is how to get into the rhythm of working this industry. It begins with the first two areas of the TRIFECTA: creating content and growing your list. They work in tandem, hand-in-hand. 

The game-changer in doing this is a rule of thumb most successful entrepreneurs employ: 

BATCHING! 

Scheduling chunks of time completely dedicated to a laser-focused energetic attention to something. It’s typically one mode, such as writing, or video, or website work, for example.

When your brain doesn’t have to switch gears too frequently, it’s less draining on the system. 

Here’s what’s most important to note~ When you’ve batched your content ahead of time, and then something comes up - because we all know that life happens - your business is still operating. 

Let that sink in. Your business is still moving forward even though behind the scenes you're tending to other matters that need your attention. 

Case in point: Recently I accidentally stabbed myself with a pair of scissors. I was struggling to open a cat toy with zip ties attached to the cardboard and the scissors cut deeply into the back of my hand. I needed 7 stitches. Needless to say I didn’t get much done that week. But, I already wrote and scheduled my social media posts and emails. They were working on my behalf so I could take the time for self-care. My business was still running even while I nursed myself on the couch.

I want you to have the same momentum in your business regardless of what’s going on in your day-to-day life.

For a long while I’ve been a proponent of batching projects together and getting ahead of the game. In reality though there’s a transition period from doing things randomly to a solid batching method. It takes a commitment to switch gears and dedicate yourself to the batching method. 

Once you do - it’s a complete game changer!

  • You’ll notice the energy shift immediately. 
  • You’ll notice how it becomes more like running a business. 
  • You’ll notice how your time is actually freed up more. 
  • You’ll notice how good it feels to have consistency where you didn’t think you could. 

I would suggest for those of you that aren’t focusing on growing your email list consistently, to start with that. Start with batching your emails to the existing list you do have, and then batch time to be on social media to have discussions with your prospective clients. 

If you're not in the habit of batching your content yet, it's a complete game-changer and you'll feel so much more energized. here's how you can get started:

>> On your mark, get S.E.T....

  • Schedule IT! Calendar a 2 hour session next week to write 4 - 6  emails.  You can do 2 hours by the way.
  • Eliminate Distractions. Close all tabs on your computer except the ones you're working in, like a google doc. Tell family, friends, or household members to not interrupt you. Turn on Do Not Disturb on your phone (turns all notifications off).
  • Time it. Set a Timer and focus in. 

PRO-TIP: For those that have your email marketing dialed in, what’s your growing edge? Are you launching a podcast? a new digital course? How can you improve and be better in your focused BATCHING time?

COMMENT and let me know. I’d love to hear from you .